As part of my duties at Withfriends, I managed all of our social media accounts and created near-daily content for these channels, including branded graphics. Content was segmented into: account promotion, event promotion, press, and testimonials.
Many of the featured accounts are locally notable businesses that might be unknown outside of their communities. To give context to their work, I designed a template style that used bold, obvious illustrations to give viewers an immediate understanding of their business.
Additionally, many small businesses lacked the resources for professional photography of their spaces and events. We often received uneven or low quality photos from our clients to use in promotional materials. I designed a process of stylizing the amateur photos they were able to provide to give visual consistency to the Withfriends brand while still showing off their businesses.
Here are some examples:
We're proud to host @bluestockings' membership program, just in time for their 20th anniversary as a radical hub on the LES. Support this collectively-run bookstore, cafe, and activist event space at their anniversary party on May 31. #Bstox20https://t.co/6STLiKNjTR pic.twitter.com/5zsWp3UWyb— Withfriends (@withfriends_co) May 8, 2019
Why did Mark M. become a member of Hotbox Mobile Sauna?— Withfriends (@withfriends_co) April 10, 2019
"I've always left feeling better about the world than I did when I arrived."
Become a member today and connect with an amazing community through heat, health, and conversation:https://t.co/W1XyTMetAB pic.twitter.com/oZMcARogpE
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Why did Nadine R. become a member of @spectaclenyc? "I want to support the arts, local business, and the badass films you guys show!!!" Become a member today and support forgotten works, radical polemics, live performance & more! Members get benefits like free entry to events, free guests, and special swag. Link in bio.